Advanced Social Media Marketing

Question: Discuss about the Advanced Social Media Marketing. Answer: Introduction My Food Bag is a brand new and influential food home delivery service that significantly provides customers with various recipes and ingredients for cooking. The company is privately owned and is located in Auckland New Zealand. The organization has been a successful and has made various references describing and serving various foods in a natural way. The company has expanded its business operations in neighboring countries like Australia and has quite impressive in the Melbourne and Sydney markets (Bode, 2003). In this report, My Food Bag will be prolifically analyzed from view point of market orientation. The basic reason constituting the fact is that marketing has been the key aspect of My Food Bag and through this analytical report, the investigation on key marketing concepts will be evaluated along with critique analysis on the organizations market orientation. Key Marketing Concepts My Food Bag has been prolifically useful in the markets of Auckland and in neighboring country markets like Sydney and Melbourne. The major factor that has been influential for My Food Bag to be a rapid success in the global market has been the significant use of the marketing concepts. The organization has been prolific is evaluating the key marketing concepts i.e. the product, production and selling concepts . The entire evaluation of the concepts is expressed in detail below: The Product Concept: The organization has been quite shrewd in imposing the product concept in a ratified way to attract huge consumer base and hold a goodwill impact in the market. The company has a huge understanding that consumers will only prefer the products that provide significant performance and have good quality than that of other available products in the markets (Verma, 2010). My Food Bag has been quite diverse, innovative, rich and diverse in providing quality products and holds a upper hand than that of the rivals. The organization had taken basic features and innovation in a serious way which has led to avoid the problem of myopia. Following the product concept has enabled the organization to concentrate on the excellent feature of quality products which has ed to optimum satisfaction of the customers. The Production Concept: It is universally known that the basic proposition of this concept is that the consumers will only prefer the services and products that are easily and widely available. Thus it is quite important for any organization to have significant concern to make as much units possible. My Food Bag has significantly assessed the production concept and strictly followed the guidelines of the production concept (Hult, n.d.). By concentrating on this concept My Food Bag has focused on the producing maximum volumes of recipes and ingredients to attract and provide optimum satisfaction to the customers. Even the organization has also been critical in providing quality products at low cost which has helped to have a proposed goodwill in the market via satisfying the huge customer base (Jaworski Kohli, 2006). Though the low cost proposition and intensive distribution strategy opted by My Food Bag seems to be a viable strategy but it has enabled to provide the organization the benefit of market expansion and also a strategy of survival for the business. The Selling Concept: My Food Bag has also been quite critical in marketing the products the organization produces. Food recipes and ingredients are such stuffs that need much marketing by which the consumers feel persuaded. Thus, the organization has undertaken the selling and promotion of the various products they offer for the marketing success (Park Kouropalatis, 2013). The basic goal of My Food Bag is to persuade and sell the products and therefore having quality and huge volumes of products the organization has been influential to sell the products that the consumers really needs. The organization has also marketed the products by offering free delivery service which has led the consumer base to have more attraction to the products of the organization. Critique of Market Orientation Market orientation is defined as a major business model that mainly focuses on the product delivery that is designed as per the desires of the customers, needs of the costumers as well as the requirements of the consumers. Along with the production efficiency and product functionality market orientation is a significant aspect that creates a sense of impact on the consumers attaining the desires of the consumers. Evaluating the market orientation aspect in reference to the My Food Bag it can be significantly analyzed that the market orientation concept is significantly the most effective strategy for My Food Bag (Srensen Stieglitz, n.d.). My Food bag is one of the leading producers of food recipes and ingredients and market orientation concept states that for generating profits in the market it is much needed to develop products rather than that of manufacturing it. Developing products that are based upon the insights, desires and opinions has much more impact on the consumers which helps to generate profit for the organization (Tuten Solomon, 2013). As already assessed that My Food Bag is the leading producer of food ingredients and recipes, production has been the key aspect that has led the organization to function its business operations in an effective way edging past the competitors. Along with the market orientation aspect the business strategy of customer intelligence also plays a major role in the production of products. The innovation of internet technology, social media technologies and the e-commerce has been the driving force for organizations like My Food Bag. These widespread technological aspects are an effective prospect in an increasing global and competitive market that delivers solution for the future as well as the current needs and desires of the customers (Evans, 2008). The technology and competitive analysis in market orientation plays a critical role in integrating marketing communications as well as market research, consumer surveys and focus groups. Advertising, product launch, promotional offers helps to synthesize, gather and package the market intelligence along with brand planning which suites and diverse the tastes of the consumers. Whereas the competitive analysis evaluates the reformulation of the marketing orientation and repackaging includes market philosophy, customer intimacy and customer orientation. Recommendations Analyzing and figuring out the key concepts of marketing and marketing orientation followed by Auckland based food recipes and ingredients company, My Food Bag it can be prolifically evaluated the organization has created a major impact on the market by following the marketing concepts, orientation and inclusion of technology. The organization has been strategically impactful as per as following the key concepts in business operations functionality. Evaluating the strategies that are taken into consideration and followed by My Food Bag, it can be said that the organization has well drafted and framed every single unit of product selling, production and selling (Zweimller, Winter-Ebmer, Weichselbaumer, 2008). These aspects have led the organization to boost its sales and profitability. The use of various media as the marketing concept has helped the organization to perform and optimize customer satisfaction. But, My Food Bag has to be very critical about the tastes and preferences of the consumers which is the core aspect of the business success. With changing trends there is a huge possibility which can be a major drawback on the part of the organization. Continuous surveys and strictly following the consumer orientation concept can be a major edge that can help the organization in the long run. Evaluation of the finances and competitive strategy must also e assessed to have a significant dominance in the domestic market as well as in Sydney and Melbourne (Zimmerman Ng, 2013). The revelation of the strategies and features of the business operations can be the most prolific aspect that can boost the stakeholders of the organization for further growth of My Food Bags business operations. References Bode, I. (2003). Multireferenzialitt und Marktorientierung? / Many-sidedness and Market Orientation?.Zeitschrift Fr Soziologie,32(5). https://dx.doi.org/10.1515/zfsoz-2003-0504 Evans, D. (2008).Social media marketing. Indianapolis, Ind.: Wiley. Hult, G. Market-Focused Sustainability: Market Orientation Plus!.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.1671794 Jaworski, B. Kohli, A. (2006). Market orientation: Review, refinement, and roadmap.J Market-Focused Manage,1(2), 119-135. https://dx.doi.org/10.1007/bf00128686 Park, C. Kouropalatis, Y. (2013). Learning orientation and market orientation in international joint ventures.Academy Of Management Proceedings,2013(1), 15242-15242. https://dx.doi.org/10.5465/ambpp.2013.15242abstract Srensen, H. Stieglitz, N. Organizational Search and Market Orientation.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.1126231 Tuten, T. Solomon, M. (2013).Social media marketing. Boston: Pearson. Verma, H. (2010). Market Orientation and Business Performance.Paradigm,4(1), 12-27. https://dx.doi.org/10.1177/0971890720000103 Zimmerman, J. Ng, D. (2013).Social media marketing all-in-one for dummies. Hoboken, NJ: Wiley. Zweimller, M., Winter-Ebmer, R., Weichselbaumer, D. (2008). Market Orientation and Gender Wage Gaps: an International Study.Kyklos,61(4), 615-635. https://dx.doi.org/10.1111/j.1467-6435.2008.00419.x